Social Media Call!


Tanner here (SE PARC webmaster / communications co-chair and web helper).

The social media protocol coming from PARC looks like an excellent tool for internal use.

SEPARC has been working on this issue from the opposite end of the issue, namely:

What the public can expect from SEPARC’s social media presence.

SEPARC’s draft of our public-facing "social media policy" might be worth discussing monday, as well.

Here is what we have in Google Drive to approve and post on Facebook / our blog, other SEPARC accounts as appropriate:

Once the Southeast PARC steering committee ratifies it, we plan to post it as a "note" on our Facebook page.

It’s also written to be relevant to our blog and other social media presences.

Along with expectations of social media consumers, we added a "code of conduct" for account managers, which I envision as providing an idea of what users can expect from SEPARC social media, a kind of compact of expectations.

Items so far include not posting locations of sensitive species to social media, not taking a political / advocacy position, and advising there’s no endorsement implied or otherwise to be interpreted from account activity.

I’m personally keen on committing not to post images of "traumatized animals" but the Steering Committee pushed back on that on the grounds of the educational value of road-killed animals, for example.

It looks like the social media protocol has a few ideas concerning a "code of conduct" or account manager expectations that we at SEPARC might have overlooked, specifically concerning copyright concerns. It might be a good idea to add a distinction between allowing "fair use" while disallowing "copyright infringement."

An example of "fair use" would be I recently posted three photos of "amphibian and reptile styled" Star Wars characters (including Yoda, a Dewback, and a Bounty Hunter) to SEPARC Facebook to capitalize on attention to Star Wars Day (May the 4th).

This post inspired visions of notoriously litigious LucasFilm LTD. calling SEPARC out, but ultimately I felt posting the images fell within "Fair Use" provisions of copyright law as for illustrative purposes of reptiles and amphibians inspiring science fiction pop-culture icons.

Infringement, on the other hand, would be re-distributing copyright protected works like the highly popular video about Hellbenders, "The Last Dragons" by Freshwaters Illustrated, using our own video gallery on Facebook.


On Fri, May 8, 2015 at 11:39 AM, Williams, Jennifer <jen_williams> wrote:

​Yes, here you go:

​Dial (toll-free): 1-866-763-0272
Participant Code: 9737983#

On Fri, May 8, 2015 at 9:06 AM, Valorie Titus <valorie.titus> wrote:

Hello all,

For our call on Monday 5/11 at 5PM Eastern, I have attached the draft social media protocols to review. We have a few things to add in there, but this is what I have so far.

This call is basically to get to know each other a bit and discuss the future of PARC social media. I will turn the protocols into a Google Doc after we discuss a few things. No need to put comments or edits on it yet.

Jen or Priya, could we please use the PARC conference call number?

Thanks to all!


Valorie R. Titus, PhDAssistant Professor
Natural Resources Management
Green Mountain College
Office: (802) 287-8328

On Fri, Apr 24, 2015 at 9:59 AM, Valorie Titus <valorie.titus> wrote:

Hello to all!

I would like to schedule a conference call soon so we can all touch base and discuss social media and PARC. I would like to hear from each of you how you see your pages (Facebook and Twitter, at least) fit in to the mission of PARC and what we all can do to increase the visibility of PARC in all regions. I would like to have a general discussion on this and the social media protocol draft during this call, as well as the habitat in focus campaign.

Once we have a call time set, I will send an agenda with the protocols to everyone as a Google doc, so we may all make some edits and open it up for comments.

I know it’s field season and getting to the end of semesters, but I’d like to get this started and make some use of our social media intern’s time 🙂 I would like to have quarterly calls to make sure we’re on the same page (see what I did there?). Also, please let me know if I’m missing someone.

Thank you all!


Valorie R. Titus, PhDAssistant Professor
Natural Resources Management
Green Mountain College
Office: (802) 287-8328
*Please change to this email as my mail contact email


About Tanner Jessel

I am a recent M.S. in Information Science graduate from the University of Tennessee School of Information Science. I was formerly a graduate research assistant funded by DataONE (Data Observation Network for Earth). Prior, I worked for four years as a content lead and biodiversity scientist with the U.S. Geological Survey's Biodiversity Informatics Program. Building on my work experience in biodiversity and environmental informatics, my work with DataONE focused on exploring the nature of scientific collaborations necessary for scientific inquiry. I also conducted research concerning user experience and usability, and assisted in development of member nodes with an emphasis on spatial data and infrastructure. I assisted with research designed to understand sociocultural issues within collaborative research communities. Through August 1, 2014, I was based at the Center for Information and Communication Studies at the University of Tennessee School of Information Science in Knoxville, Tennessee.

Posted on May 8, 2015, in Uncategorized. Bookmark the permalink. Leave a comment.

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