Please help CAP w/ RMA “Value” statement for Web
I’m helping Tiffany Chau add “Program Area” content to the new PNWRS website.
CAP has determined two key messages must be delivered to site visitors (who may not read an entire page).
1) The first message, under a heading called “Mission,” was available to us in each program’s charter.
2) The second message, set off by the second heading “Our Value,” is more complex; we would like your help drafting it.
We would like each program managers to help us craft the key message #2 for their program, with the following constraints:
a. Our goal is a concise, meaningful message about the program’s value.
b. The message should help a wide audience easily understand the value of the program
c. The message should be free of scientific jargon that is often present in the individual program charters.
Below is a rough example of what we’re aiming for – this is generic text we developed by looking at the EPF program’s charter.
Overall, our program generates knowledge on [what, in general?]. This knowledge is used by land managers, policy makers, state and private foresters, and [anyone else?] to [accomplish what?].
Can you assist us with us fleshing out this “value” statement for RMA?
Thanks, and please let me know if you have any questions.
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