Please help CAP w/ RMA “Value” statement for Web

Hi Gretchen,

I’m helping Tiffany Chau add “Program Area” content to the new PNWRS website.

CAP has determined two key messages must be delivered to site visitors (who may not read an entire page).

1) The first message, under a heading called “Mission,” was available to us in each program’s charter.

2) The second message, set off by the second heading “Our Value,” is more complex; we would like your help drafting it.

We would like each program managers to help us craft the key message #2 for their program, with the following constraints:

a. Our goal is a concise, meaningful message about the program’s value.

b. The message should help a wide audience easily understand the value of the program

c. The message should be free of scientific jargon that is often present in the individual program charters.

Below is a rough example of what we’re aiming for – this is generic text we developed by looking at the EPF program’s charter.

Our Value:

Overall, our program generates knowledge on [what, in general?]. This knowledge is used by land managers, policy makers, state and private foresters, and [anyone else?] to [accomplish what?].

Can you assist us with us fleshing out this “value” statement for RMA?

Thanks, and please let me know if you have any questions.


Tanner Jessel, MSIS
Science Communications Research Fellow
Forest Service

Pacific Northwest Research Station

p: 503-808-2108
f: 503-808-2130
1220 SW 3rd Ave, Suite 1400
Portland, OR 97207
Caring for the land and serving people

This electronic message contains information generated by the USDA solely for the intended recipients. Any unauthorized interception of this message or the use or disclosure of the information it contains may violate the law and subject the violator to civil or criminal penalties. If you believe you have received this message in error, please notify the sender and delete the email immediately.


About Tanner Jessel

I am a recent M.S. in Information Science graduate from the University of Tennessee School of Information Science. I was formerly a graduate research assistant funded by DataONE (Data Observation Network for Earth). Prior, I worked for four years as a content lead and biodiversity scientist with the U.S. Geological Survey's Biodiversity Informatics Program. Building on my work experience in biodiversity and environmental informatics, my work with DataONE focused on exploring the nature of scientific collaborations necessary for scientific inquiry. I also conducted research concerning user experience and usability, and assisted in development of member nodes with an emphasis on spatial data and infrastructure. I assisted with research designed to understand sociocultural issues within collaborative research communities. Through August 1, 2014, I was based at the Center for Information and Communication Studies at the University of Tennessee School of Information Science in Knoxville, Tennessee.

Posted on December 6, 2016, in Uncategorized, USFS Research. Bookmark the permalink. Leave a comment.

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