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Presentation: Marketing Plan for NPS I&M Service Offerings

This presentation complements the  IS 553 Assignment 5 marketing plan for the National Park Service’s Inventory & Monitoring Program.


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INSC 553 Assignment 5: Marketing Plan for NPS Inventory & Monitoring Program

IS 553 Assignment 5 is a marketing plan for service offerings promoting the U.S. National Park Service’s Inventory and Monitoring Program. Includes three service offerings with marketing messages tailored for specific target audiences, promotional activities, and measures of performance.


INSC 553 Assignment 4: Designing Service Offerings

IS 553 Assignment 4 a service offering and marketing plan for the U.S. National Park Service’s Inventory and Monitoring Program. Includes review of environmental factors and the following proposed service offerings:

  1. Engagement of Constituency
  2. Tools and Visualizations
  3. Enhanced Collaboration

Includes marketing message, performance metrics and measures of success for each service offering.