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Presentation: Marketing Plan for NPS I&M Service Offerings

This presentation complements the  IS 553 Assignment 5 marketing plan for the National Park Service’s Inventory & Monitoring Program.


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INSC 553 Assignment 4: Designing Service Offerings

IS 553 Assignment 4 a service offering and marketing plan for the U.S. National Park Service’s Inventory and Monitoring Program. Includes review of environmental factors and the following proposed service offerings:

  1. Engagement of Constituency
  2. Tools and Visualizations
  3. Enhanced Collaboration

Includes marketing message, performance metrics and measures of success for each service offering.